The Astrid
A ski-in, ski-out luxury residential community in Steamboat Springs, Colorado. Pre-launch, high-ticket, and entirely dependent on how the building feels on screen.
Brief
Sell residences that do not exist yet. Everything on the page had to do the work a site visit normally would: renders, terrain, light, the feeling of the mountain in February.
Residences · 1440
Motion
Amenity cards play silent video on hover and fall back to a still on touch. GSAP handles the sequencing, with a preload strategy so nothing janks on first interaction.
Journal · 1440
Capture
Private-preview requests route straight into GoHighLevel, so the sales team works one pipeline instead of an inbox. Every form is tracked end to end in GA4.
Journal · 1440
Brand system
their letters, my numbersThe Astrid
Luxury pre-launch
Pangaia 400 · Moderat
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ground
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accent
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muted
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