Ítaca
A family-led hospitality group in Guatemala: four restaurants, two hostels and a beachfront villa, from black-sand surf on the Pacific coast to lakefront mornings on Lake Atitlán.
Five destinations, one journey
Ítaca runs two restaurants on Lake Atitlán, two hostels with restaurants of their own and a beachfront villa on the Pacific. The redesign gives every one of them the same card: a name, a one-line category, a short pitch and a button out to book, browse the menu or see more. A surf hostel in El Paredón and a deli in San Juan La Laguna read as one group.
Loyalty as the through-line
The home and destinations pages carry the same invitation: earn points for every stay and every meal. The loyalty page makes the first reward concrete, 15% off the bill, a free drink or a house appetiser at any Ítaca restaurant, and puts the sign-up form right beside it.
Light on arrival
The site is photo-heavy by necessity. Perfmatters inlines only the CSS each page uses and holds the full stylesheets back until the visitor first moves the mouse, scrolls, taps or presses a key, so the first screen arrives carrying only the styles it needs.
Brand system
their letters, my numbersItacaBrand 600 · Inter
